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Subject: Roy Newman
Case Number: 1201
Session #2 Notes: There’s a better way to grow.
Roy is still not getting it. He desperately wants to grow his
business and thought if only he could get people to talk
about his services, he’d be on his way. So, he went to the
beach. Not his best viable option. Again we discussed
another advantage of joining the San Diego Regional
Chamber of Commerce: marketing his business through
free listings in the Chamber’s Business Referral Directory,
Website, and Member-To-Member Discount Program. Roy
did not know they field over 100,000 inquiries each year,
which helps people find the resources they need, like
Roy’s business.
Next session should be spent making sure Roy understands
that there’s a better way to do business in San Diego.

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