Better San Diego's

Small Business Booster

Joon is the founder of Better San Diego where he serves smart business leaders in his role as strategy specialist. It’s his passion to work with leaders to develop and understand solutions so that they “learn how to fish” instead of “just getting a fish for today.” He’s been developing leaders for over 18 years and implementing strategic systems thinking since 1996. Better San Diego has quickly become the consulting organization that other consultants turn to when they want to improve their own companies. Joon writes the Small Business Tip of the Week and facilitates various workshops and courses for the San Diego Regional Chamber of Commerce. In the end, what gives Joon an absolute rush is helping leaders grow from being busy to very effective. He enjoys the magicianship of Penn & Teller ™ and his two biggest pet peeves are when people say “I could care less” and when someone speaks on leadership when they haven’t ever led anything!

Sandler Selling System

Darren Cecil  is the  President of  San Diego  Sales, Inc. He leads the Sandler Sales Institute which offers ongoing reinforcement coaching & training at USD. He works with clients such as American Express, Qualcomm, San Diego Regional Chamber of Commerce, SeaWorld, and the Padres.