Say the Most with Your "Thousand Words"

What makes the difference between a top-notch brochure that catches your eye and one that goes unread?  It’s the photos.  As the saying goes, a picture is worth a thousand words. 

If you’re looking for outstanding photos for your business, from headshots to group shots, to PR and special event photography, look no further.  Melissa Jacobs, a 10-year Chamber of Commerce member, is regarded as on the of best “people” photographers in San Diego.

Jacobs specializes in making our business community come to life on everything from the pages of newspapers and magazines to marketing pieces and web-sites. “Everyone knows that putting forth a professional image is critical to success,” said Jacobs.  “It’s my job to create photos that showcase my clients and their products at their very best.”

In addition to being known for her editorial work, which is most often seen in the San Diego Business Journal, Jacobs is also highly regarded for her ability to cover special events, conventions and press conferences unobtrusively and with flair.  One of the most basic but important marketing tools Jacobs provides to her clients, however, is an executive headshot or portrait.

“Spring is the perfect time to have your headshot taken or updated,” said Jacobs, “and it’s a lot easier to get a top quality headshot than you might think.”

Jacobs meets her clients in her Sorrento Valley studio or on location at client offices.  She has a knack for putting her subjects at ease in front of the camera to help create a professional, confident and friendly portrait in a matter of minutes.

After each session, images are viewed either online on a private website or immediately on the computer, and Jacobs helps her clients to select the best image.  Finally, some computer enhancements, such as erasing blemishes or shine on the forehead, softening facial lines, and even whitening teeth, put the natural yet flattering finishing touches on the portrait for a first-rate final image.

Jacob’s clients include attorneys, accountants, banks, public relations agencies, architecture firms, hotels, educational and governmental institutions, retailers, restaurants, arts and other nonprofit organizations, biotech and technology companies,

commercial developers and home-builders, real estate professionals and numerous publications, both on regional and national levels.

“Professional photography can make all the difference in the quality of any marketing endeavor,” said Jacobs.  “Businesses budget a lot of money for other things and sometimes think that skimping on photography is okay. 

"You shouldn’t settle for mediocre photos when quality images can be yours at a reasonable price by hiring someone who cares about doing a great job -- and knows how to do it.”

Melissa Jacobs may be reached at or (858) 455-8452, www.SanDiegoPhoto.com or email her at mj@SanDiegoPhoto.com.