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February 4, 2010 | Volume 4, Issue 2 | www.sdchamber.org | contact us
Q: As San Diego’s oldest public relations firm, to what do you attribute NST’s staying power?
A: It’s the relationships and our involvement in San Diego’s business community that have given us the opportunity to thrive over the last 35 years. By maintaining positive relationships with the community, through organizations like the Chamber, NST has been able to be part of some of San Diego’s greatest moments and organizations, including The America’s Cup, Major League Baseball All-Star Fan Fest, The San Diego Zoo, Super Bowl XXXII, and other historic clients.
Additionally, we’re privileged to represent established organizations, such as San Diego-based WD-40 Company, Chicken of the Sea International and McDonald’s of San Diego County. We have multiple clients that have been with us for more than 15 years, and those relationships are truly a testament to our commitment to work with our clients, not for them.
Q: You began working at NST as an intern 1986, what changes have you seen in the industry over the last 24 years?
A: Technology has been a major influence in every industry over the past 20 years, and public relations is no exception. Interactive capabilities and social media have opened so many doors for us to be able to communicate one-on-one with our clients’ stakeholders, but regardless of the medium, having a solid strategy is absolutely necessary. Twitter and Facebook have become extremely popular, and many companies, eager to reach the millions of people using these social networks, are jumping into social media without a plan. It’s often referred to as Bright Shiny Object Syndrome, and without a strategic approach, these attempts can fall short. Additionally, social media can’t be viewed as a silver bullet, but instead should be used as part of a larger communications plan that’s strategically crafted to achieve the client’s desired goals.
Q: Some business owners are unsure of how they can benefit from public relations, how do you respond to that uncertainty?
A: It’s really about creating connections with the people who are most important to your business, and it can take many forms. The work we do to create these connections and relationships can be done through a number of tactics, including strategic planning, social media outreach, traditional media relations, Web site development, crisis or issues management planning, logo development, video production, brochures and more. But it’s important for people to keep in mind that these are simply the tools we use, and that starting with a solid strategy is what sets NST apart and helps our clients succeed.
Bill Trumpfheller is the president of NST and knows the true meaning of climbing the corporate ladder, as he joined NST in 1986 as an intern! An avid skier who volunteers his time for the National Ski Patrol, Bill has been a communicator and strategist since his first direct mail job at the age of 13 (stuffing envelopes for his mom’s travel agency). Bill is passionate about the community and the clients he works with, and when he’s not on the slopes, he can be found serving on the boards of several local nonprofit associations and spending time with his wife and two daughters.
For more information about Nuffer, Smith, Tucker Public Relations, visit www.nstpr.com.
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