The following speakers are a part of the San Diego Regional Chamber of Commerce's Professional Development Program.
Writing for Business
Having the ability to write with clarity can make or break your business; you must communicate in a succinct, professional way on your website, in your marketing collateral, and whenever you have the chance to make a positive impression with words. This presentation will feature tips on writing for business that can enhance your ability to always put your best foot forward.
Adrienne Moch has been a professional writer and editor for more than 25 years, working as a journalist, corporate communicator and PR professional before becoming a freelance business writer in 2004. She provides writing and editing services to businesses that understand the value of investing in the quality of their written materials.
Adrienne Moch | Writer/Editor | 619-291-4645
Revolutionize Your Business with Simple Online Strategies
Revolutionize your business with a blog. Your blog has the power to position you as an expert, it will help you build credibility and to generate quality leads, learn what your customers think of your product, and more. This presentation will show you how to differentiate your business with a blog.
George Meszaros has worked in the Information Technology field since1997. He has two Master's degrees and has taught e-commerce at the college level. He has started several successful e-commerce businesses. He is the co founder of Webene, LLC, a web presence solutions provider. He lives with his wife, Monika, in Carlsbad, California.
George Meszaors | Webene | 760-717-4110 | Presentation Preview
Life gives us two Financial choices: Bondage or Freedom. Which is your choice?
Mastering Your Money Series
- The 120 minute solution for busy people.
- Committing to my future goals.
- Financial Encumbrances and Entanglements.
- Which insurance products are right for me?
Financial Literacy 101
- Financial Literacy for those educated in other professions.
- Alternative Financial Plans and Goals.
With a passion for helping build a better future for others, Jerry is an expert in both financial investing and financial literacy. His services include building lifetime financial plans for individuals and business owners, and teaching workshops and retreats that are designed to develop financial freedom. Workshops are available to the general public, as well as on site for business owners, executives, employees and other non-profit organizations. He holds the following securities licenses: Series 6,7,63 and 65. He is also a certified Dalbar 401k specialist, Accredited Asset Management Specialist (AAMS), a Certified Financial Literacy Specialist and a licensed Life and Health Agent. Additionally he holds a bachelors degree in Business Management and a graduate degree in Banking Administration.
He and his wife, Mary Jo, live in San Diego. They love spending time with their granddaughter, daughter and son-in-law who live in Carlsbad. They are members of the East Village Community Church in downtown San Diego.
Jerry Troyer | The Malachi Group, Inc. | 888-788-6685
All investors are in some way, shape, or form investing to have more financial assets at some date in the future. However, few consider what that future may look like and if it is worth saving for. Do you have a portfolio with companies that operate as if the future doesn't matter? Would you rather be invested in companies that are part of the solution than part of the problem? How we spend our money has tremendous influence on the behavior of companies and the direction of the economy. The same holds true with regards to how we invest our money. Sustainable investing is about investing as if the future matters, aligning personal values and investments, while earning competitive returns.
Jan Schalkwijk is the president and founder of JPS Global Investments, a San Diego-based investment advisor specializing in sustainable investing. Jan has over 10 years of experience in the investment industry and was vice president of investment platforms at Franklin Templeton Investments, prior to founding JPS Global Investments. Mr. Schalkwijk received his Bachelor of Science degree from Menlo College and his Master of Business Administration from Santa Clara University. He holds the Chartered Financial Analyst designation. He is passionate about the benefits sustainable investing can bring to his clients and society at large.
Jan P. Schalkwijk, CFA | JPS Global Investments LLC | 619-269-0329 | Presentation Preview
Most managers understand that kindness is a weak word that unfortunately can not survive in the world of bottom line results and deadlines. But what if there is a way to benefit from the assets that stem from kindness without being held back by its dysfunctional outcomes? What if there was a way to increase productivity and achieve outstanding business results without having to shy away from setting boundaries? Very few know the secret –kindness is the only platform that leads to trust, higher productivity, commitment (reduced voluntary turnover), and other precious human asset gems. But it will lead to outstanding results only when it’s combined with the appropriate management skills. These skills are the missing link. This presentation will change the way you think about management. It will show you that there is a simple alternative, a set of revolutionary skills that will increase your chances of attracting the best, keeping them, and leading them to excellent performances.
Reut Schwartz-Hebron is the president of MCS-MetaConsulting Solutions and the author of Out Swim the Sharks: How to Quadruple Your Team’s Productivity with Kindness. She is personally dedicated to providing executives with the techniques that lead to kind excellence in business and is currently working on a nation wide revolution called “The Management Initiative” to promote a kind management style that leads to superior results in corporate America.
Reut Schwartz-Hebron | MCS - Meta Consulting Solutions | 858-484-2459 | Presentation Preview
Search Engine Marketing - Driving Quality Traffic to Your Website
Just because you build a website does not mean that the traffic will come pouring in. A business must market its website properly in order to be successful. Nearly 90% of all internet traffic originates through a search engine ( e.g. Google, Yahoo, and MSN). If you want to drive more quality traffic to your website, then you must optimize for the search engines. Getting your site listed on the first page of Google can literally change your life.
A comprehensive Search Engine Marketing and Search Engine Optimization (SEM & SEO) campaign is the most cost-effective form of advertising, second only to e-mail marketing. SEM/SEO can be extremely effective and flexible in driving highly targeted web traffic to your site.
This presentation will outline some basic things you can do to help your site rank higher in the search engines with just a little bit of effort.
Matt Walker is the CEO and co-founder of Best Rank, Inc.; a San Diego based Search Engine Marketing, Optimization, and Website design company. Matt has an MBA from San Diego State University and has been practicing search engine marketing since 2004. Before starting his own company, Matt served as an Air Force Officer where he worked as a Project Manager on a missile defense satellite system. Matt has extensive Program and Project Management experience plus a multitude of Internet marketing successes. Matt's goal is to develop a world-class Internet Marketing firm.
Matt Walker | Best Rank, Inc. | 858-427-0825 | Presentation Preview
What Does Your Company's Turnover Really Cost?
The Department of Labor identifies that the true cost of turnover is between 75-200% of the annual salary of the position being filled. Often, we tend to minimize the true effects of turnover, taking into consideration only the costs of recruitment, advertising, and hiring as we look at what turnover really costs.
What are we failing to consider? To answer that question, let me pose some questions for you to consider.
- How much time are you and your key staff spending in the recruitment and interview process?
- How does turnover in key positions affect your employees’ morale and productivity?
- What impact does turnover have on your key customer relationships?
Jeffrey Winter, PhD, a licensed Psychologist with over 30 years of experience in Human Behavior brings his expertise in facilitation and training as well as validated online assessment tools to make sure you make the right hire the first time, every time.
Dr. Winter will provide complimentary on-line assessments regarding their communication style and attitudes and values to all participants prior to his presentation to make the presentation extremely meaningful and informative for their personal and professional development.
Jeffrey Winter | LessTurnOver.com | 619-865-4475
Build a Business Worth Buying
You work hard to get your business started and on the road to success and, if all goes well, it begins to thrive and you start to breathe a little bit easier…well, not just yet... In business as in life stuff happens.
The PointeBreak team has dealt with a variety of situations where business owners either wanted to acquire a business or be acquired. How the owner had structured and run their business determined the ultimate real world value they realized from their business. It is the difference between playing golf at Pebble Beach or your local muni course. Our mantra is simple, “Run your business today as though you were going to sell it tomorrow”. Through our extensive experience in positioning businesses for sale we have identified a set of Best Practices which make any business Viable & Buyable.
This dynamic 30 minute presentation will give business owners the basic tools to run their business for maximum value at any stage of its life cycle. Business owners will take away practical knowledge and skills to apply directly to their business.
Duane Trombly is a Founding Partner of PointeBreak Solutions, Inc., a boutique mergers & acquisitions and value enhancement firm here in San Diego. He is an accomplished presenter who specializes in working with small to mid market business owners in increasing the value of their businesses.
Duane Trombly | PointeBreak Solutions, Inc. | 858-456-0336 x 701
Influencing is a foundation of Leadership. It is essential in sales. It is critical in customer service. Being able to influence in life is key to getting things done through and with people and typically one of the key ingredients to success. During this 30 minute presentation, I will pull from key findings of behavioral science and from the experience of successful leaders to provide some knowledge and tools that will help you become more influential at what you do. Key areas of focus include barriers and enablers for effective influencing, influence and communications, influence and conflict resolution, influence and problem solving, influence in relationships, and how do you know if you've influenced? …
Alan Hoffmanner is the founder and President of AGILEDGE which, since 1996, has helped over 100 local organizations improve their leadership and management skills, select the best people and operate the most productive and effective processes. He is a graduate of Miami University with degrees in Systems Analysis and Economics and has an MBA from Columbia University. Alan has held management and executive positions with American Express, General Dynamics and United Technologies Corporation in Operations, Marketing and Sales.
Alan Hoffmanner | AGILEdge | 858-485-9226
If you want or need an influx of new customers into your business, referral marketing is the fastest and least expensive way to get. In this fast paced presentation you’ll learn:
- 6 Reasons why you need more referrals
- Word of Mouth Versus referral Systems – there is a huge difference
- 4 Keys to an effective referral marketing system
- 3 Primary Referral Sources
- 5 of the most effective referral strategies on the planet
By implementing niche-marketing strategies, you give yourself and your business significant competitive advantages in your market and the opportunity to increase your overall sales and profit potential. In this presentation I'll discuss:
- What is niche marketing and how can it help your business?
- The 5 advantages of niche marketing
- The 4 different types of niches
- How to identify your niche
- How to contact your niche
I teach Street Smart Sales and Marketing Techniques - Guerrilla Marketing that most business books don't talk about. I’ve developed sales; marketing and training programs that have helped hundreds of businesses in 30 countries around the world generate leads, increase sales and enhance their overall marketing effectiveness. If you need a dynamic and motivating speaker for your next meeting, I am available and can speak on a variety of lead generation and sales and marketing topics. For a complete list of topics go to: http://www.streetsmartsalesandmarketing.com/HireDavid2Speak.htm
David Carleton | Street Smart Sales & Marketing | 858-442-3131
"Oops" & Other 4 Letter Words – the Language of Customer Service
This is a customer service/marketing focused presentation which focuses on how the words we choose can affect the way customers perceive us and, therefore, our products and services.
The way we say things can be as important, or even more so that what it is we are saying. This presentation focuses on the language of customer service as we explore the use of industry jargon with customers, “4-letter words,” and the implied message behind your actual words.
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Creating Your SWOT Analysis
A SWOT (strengths, weaknesses, opportunities and threats) analysis is a vital marketing tool to determine how your business measures up in terms of internal Strengths and Weaknesses, and what types of Opportunities and Threats your competitors present to your growth and success.
This presentation will explain how to execute a SWOT analysis in order to better evaluate various aspects of your business: your overall business plan, expansion plans, new product concepts, location changes or additions, underperforming departments, and more.
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Rama Beerfas is the owner of Lev Promotions, a promotional marketing consulting company founded in 2002. Rama is an active member of PPAI, the Promotional Products Association International and of the San Diego Regional Chamber of Commerce. Her passion for self-education and training is exemplified through her ongoing pursuit of professional education through UCSD, trade show seminars and web-based seminars. Her extensive background in customer service and marketing leads her to conduct training sessions in various aspects of these topics. She now uses her extensive work experience and one-on-one training methods to provide seminars on providing stellar customer service and on various aspects of marketing to individuals and groups.
Rama Beerfas | Lev Promotions | 619-697-2045
The Importance of a Will and Probate
Ray Ridlon | Miller, Monson, Peshel, Polacek & Hoshaw, A Partnership of Professional Law Corporations | 619-239-7777
Dr. Marshall Colt | Corporate Psychological Management | 619-218-7542
Sales
Darren Cecil | San Diego Sales, Inc. | 858-483-8888
Marketing
Joon Han | Better San Diego | 619-573-7956
Marketing
Robert Moberg | Always Positive Inc. | 760-480-1805