To Differentiate Your Company From Your Competition - Participation can have many subtle meanings and can begin to tell the story of how you do business, including the special practices that make you stand apart from the competition.

To Attract More Clients - Some clients look for a well-defined company, and "look and feel" may be one of their criteria in making a purchasing decision.

To Brand Yourself & Look “Bigger” - If you are a solo operator or a small business with a few employees, you need to build an image and a brand that is bigger than your individual identity.  Otherwise your actions may scream "small-time vendor" to your potential clients - and that is how they’ll want to compensate you.

To Stand Out In Your Field - Association with the Business Expo can place you far above the competition, especially if paired with strong direct customer interaction and follow up.

To Convey That You Are Established & To Give Clients A Sense Of Stability - You may not have been in business "since 1912," but if you have invested in an identity, you are much less likely to fold in the eyes of your customers.  Exhibiting shows your comment to both your business and your clients, which will go a long way toward building that all-important "trust."

To Be More Memorable - 40% of people remember what they see rather than what they hear or read.  So having a booth at the Expo will make you more likely to come to the forefront of potential clients' minds when they have a need for your goods or services.

To Endear Your Company Name To Your Clients - When potential clients have the need for your services, they might not recall who you are. But if you reinforce the name by connecting your company to the Chamber they may be more likely to remember you, pick up the phone, and hire you.

To Explain An Unusual Line Of Business - If your business is nontraditional or in a hard-to-explain industry, interaction at the Expo can help you explain exactly what it is that you do.

To Increase Your Chances Of Getting Venture Capital Or Selling Your Business - If you present a well-rounded business package, including a table or tradeshow booth, your business will look more complete.

To Show Your Commitment & For The Sense of Personal Pride It Will Add to Your Practice - In other words, do it for your self.